Victoria's Secret has selected "Never Have I Ever" star Darren Barnet as its brand's first male ambassador.
Barnet, who plays Paxton Hall-Yoshida in the popular Netflix show, appears in the latest campaign for the VS 'Pink brand, with sporty styles from the new "Gender Free" collection.
"We are very excited to announce this partnership because Darren is such a positive role model for teens and young adults," Pink CEO Amy Hauk said in a press release. "As we focus on expanding our gender-free offerings and continue to evolve as a brand, we want to ensure that our partners not only represent the diversity of our customers, but also embody individuality and self-confidence."
The Netflix star joins other Pink ambassadors, including Chloe x Halle and social media star Remi Bader. Victoria's Secret also recently introduced TikTok superstar Emira D'Spain as the first transgender colored model to work with the lingerie brand.
Barnet will promote future launches, as well as participate in various activities that support the brand's core initiatives, as part of Pink's ongoing commitment to inclusiveness, promoting positive mental health, and empowering young adults.
